As you can imagine, JJ Abrams is just one of your average, every day perfectionists. Finding the finishing copy for the Super Bowl spot was no problem at all. I think we got it ironed out in less than six or seven months of copy exploration. They wanted something that would lead into “Into Darkness”. I found it!
Paramount + Mr. Abrams were satisfied enough to put it in the Super Bowl spot that cost ‘em around $4 million to air.
Then it got tweaked and became the one sheet copy as well. I can’t wait for the residuals to start pouring in… wait, what?
Copywriter
TV:30 Super Bowl