Over 5 million YouTube views.
Feature was still being shot while we were cutting, so we crafted the trailer from dailies, using the screenplay as our guide.
Conceived and executed original graphic concept for opening of the trailer.
Coordinated with graphics department to create unique integrated internal graphics.
Collaborated directly with President of Worldwide Creative Advertising.
Transformed a low budget film with a first time director into a big winner for the studio.
Result: $75 million dollar domestic gross over $23 million budget. Opened at #1, $24.7 million weekend.
Van Halen rules.
Copywriter, Associate Producer