M. Night Shyamalan’s special effects-driven epic with no stars was Paramount’s Fourth of July weekend tent-pole event feature.
We focused on aging-up the sell, pushing the visual effects and epic tale of adventure, emphasizing that it’s not just for kids.
Result: $319 million worldwide box office over $150 million budget.
Opened at #2, bested by Twilight: Eclipse — damn those Wolfpires!
Co-Producer, Copywriter