The Grey

Pretty awesome movie.  Carnahan going back to his “Narc” roots.  We were asked to convey Liam Neeson’s “Taken” bad-assery in this survival adventure story.

Our trailers and TV spots did the trick.  The Grey debuted at #1, taking in $20 million opening weekend and going on to make $51.5 million domestic.  That’s a lotta cabbage for a film budgeted at $25 million.

Producer, Copywriter