The Campaign

This was a blast to work on.  We started back in December 2011, working with the dailies.  We crafted the “Dueling Dinner” red band piece, several TV spots, including an Olympics TV:60 and a lot of fun online material.

“Running Mate” is a piece we created for online use.  You could go to the site, type your name and upload a picture of yourself that would then be integrated into a custom campaign spot that cast you as a running mate of either Cam Brady or Marty Huggins.

The last piece below, “Marty Dollar Bill” is an augmented reality piece we created for Warner Bros. Digital.  Going beyond the QR code convention, it uses Aurasma’s Augmented Reality / visual recognition technology.  If you point your Aurasma app at a dollar bill, it would come to life and the political ad for Marty Huggins played.  We also created a companion piece for Will Ferrell’s character, Cam Brady… you can check that one out on my Vimeo page!

Opened at #2 with $26.5 million, went on to make $86.9 million domestic against a $56 million budget, worldwide gross went to $103.4 million.  It’s not, you know, actual political campaign numbers, but doubling your money’s always nice.

2013 Golden Trailer Winner – Most Innovative Advertising for a Feature Film – “Cam Dollar”

Producer, Copywriter