All the unanswered questions from Saw I – IV… revealed!
Challenge: Find a way to overcome audience fatigue with ‘horror-porn’ and the fifth installment of a successful but waning series.
Solution: We created a counter-intuitive angle, crafting a spot with angelic music and inserting the villain’s name into the message “WWJD”, which translated into “What Would Jigsaw Do?”
2009 Key Art Award Finalist – Best Horror TV
Copywriter