Not unlike the superstar pop-n-locker who gets to the big dance off, only to be mercilessly Nancy Kerrigan’d, so goes the– ugh, this metaphor’s getting very confusing.
What I’m trying to say is, this was another campaign that was really fun to work on, but our most inspired work was killed in the last hour.
Examples: The first spot is how we originally intended it, with the “Taxi Driver” score. The second piece is what aired.
The third piece’s original copy was: WHEN YOU NEED HELP, YOU CALL THE POLICE / WHEN YOU NEED SOMEONE TO CALL THE POLICE FOR YOU / YOU CALL THESE GUYS
I liked it better. But I wrote it, so that explains a lot.
Copywriter, Associate Producer