FX was launching a new network focusing on original comedy series, movies, and acquired series targeting the younger side of the 18-34 demographic.
No big deal. They were just moving their most popular comedies “It’s Always Sunny In Philadelphia” and “The League” from FX to FXX.
Oh and they were only launching it in, like, 72 million homes.
They wanted to capture the attitude of FXX without telling people how kick-ass this new network is going to be… because telling people how cool you are just shows how not cool you are… especially if you’re using the term “cool”. So stop using that word, mom.
Our team came up with a simple but effective way to be original and fun and push the wordplay envelope as far as S&P would allow.
So… what is it like to experience the new FXX Network? It’s like…
CD, Writer
Blasting Off - TV:15
Chalupa - TV:15
Pimp Cup - TV:15
Giant Croissant - TV:15
Detective Music - TV:10