End Of Watch

This is the second campaign we worked on with Open Road Films and the second consecutive time we got ’em a #1 opening weekend.

A super-intense story about two partners who uncover something way bigger than they can handle, this was one of the best films of 2012.

We had some really solid copy runs for this, but as the release date closed in, Open Road wanted to let the reviews do the talking.

We came up with some really cool sound design and managed to get a decent amount of story jammed in between the wall-to-wall quotes.

Stats: Opened at #1, $41 million domestic run against a $7 million budget.

Producer, Copywriter