Structured a yearlong roll out of the film, starting with concepts for Comic-Con in 2008 and continuing through the release of the film, with follow up post-release spots.
Created a series of non-traditional television and radio spots – PSA’s warning of the dangers of the aliens among us.
Successfully marketed a film with no star, a first-time director, and a cast that spoke in thick South African accents.
Result: $30 million budget = $115 million gross. Debuted at #1 with $37 million weekend.
2010 Key Art Award – Best in Show – Top Honor for Best Integrated Marketing Campaign
2010 Key Art Award – Best Action/Adventure TV – “Important Message”
2010 Golden Trailer Award Winner Most Original TV Spot – “Important Message”
Copywriter, Associate Producer
"Important Message" TV:30
"Level 5" TV:30
"They Rise" TV:30