A Very Harold & Kumar 3D Christmas

Marketed a hard ‘R’ film to a mass audience.

Trailers gathered over one million views on YouTube in first two weeks.

Conceived and executed multiple concepts and unconventional positioning for a very un-family-safe film – and still got a lot of it on television!

Created series of spots highlighting our (the Big Bad Marketers) crass efforts to convince any and all demographics that this film is especially for them.

Managed to get “Christmas Comes Prematurely” through the MPAA, onto the one sheet and all over the walls of America’s movie theaters.  Sweet.

Opened at #3 and raked in $35 million domestic against a $19 million budget.

Producer, Copywriter